Mitt Romney lost the election because of the YouTube video, Mitt Romney Style. I must've watched that video about 20 times since I've heard of the video, which is right here:
The corollary to Mitt Romney Style is the Hot Problems parody (featuring Mitt Romney, of course).
I know it's kind of stupid to say that a (/two) YouTube video(s) could've made a presidential candidate lose an election like that. However it's difficult to recall any other parody video of either Mitt or Obama that got about 50 million views. (Also it is one of the few College Humor videos I enjoy.) I mean, this video of Obama doing Gangdam style only got a few measly 1 million views:
I'd also not like to go into the factual and truly political details of why Mitt Romney lost the 2012 presidential election. That task would be for political experts such as those working for CNN. I already explained to my Spanish class last year why Romney lost in a paragraph I read aloud based on an article from El País completamente en español.
All in all, my "reason" is pretty silly and is absolutely in no way an reliable resource to why Mitt Romney didn't become president in 2012. However it is interesting to see that all of this suggests that social media (such as YouTube) has the potential power to influence current events.
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